Growing across countries and marketplaces, 5 Stars United managed costs and inventory with spreadsheets. That meant:

• Shared costs (freight, storage, customs) weren't allocated precisely per SKU/batch → inconsistent cost-per-unit.
• "Ballpark COGS" led to unreliable P&L and muddled SKU profitability.
• Pricing/markdowns lacked confidence without clear landed costs by region.
• Accounting spent hours manually calculating COGS, asset values, and channel activity before pushing into QuickBooks Online—often from unreliable spreadsheets.

5 Stars United is a global e-commerce brand operating across six regions (USA, UK, Canada, Mexico, Australia, EU) with approximately $30M in annual revenue and a catalog of 50+ SKUs and variations. They sell primarily on Amazon and are expanding into TikTok. Their multi-vendor, multi-warehouse supply chain (3PL) with cross-border operations creates complex challenges in cost allocation, inventory visibility, and financial reporting.

5 Stars United implemented NeonPanel to:

• Automate landed-cost allocation (freight, duties, storage) to batches using clear rules based on weight, volume, and value
• Gain end-to-end visibility across fabrication, in-transit transfers, 3PLs, and Amazon FBA/AWD in one unified place
• Implement FIFO COGS at sale time for accurate, defensible cost of goods—eliminating estimates
• Direct sync to QuickBooks Online for automatic journals and balance updates, keeping daily operations in sync with the ledger
• Generate decision-grade reporting for COGS, SKU profitability, and finance to support confident pricing and markdown decisions