Growing across countries and marketplaces, 5 Stars United managed costs and inventory with spreadsheets. That meant:
- Shared costs (freight, storage, customs) weren’t allocated precisely per SKU/batch → inconsistent cost-per-unit.
- “Ballpark COGS” led to unreliable P&L and muddled SKU profitability.
- Pricing/markdowns lacked confidence without clear landed costs by region.
- Accounting spent hours manually calculating COGS, asset values, and channel activity before pushing into QuickBooks Online—often from unreliable spreadsheets.