One operating ledger for ecommerce teams that need the numbers to match
NeonPanel helps multi-channel ecommerce operators connect accurate profit, real inventory, automated accounting, forecasting, and live AI access on one data foundation.
What we build
A unified operating system for sellers who need Amazon, Shopify, TikTok Shop, QuickBooks, Xero, FBA, AWD, landed cost, and FIFO COGS to resolve into the same source of truth.
Why NeonPanel exists
Most ecommerce systems separate finance, inventory, and planning into disconnected workflows. That makes margin, stock, and close decisions harder than they need to be.
NeonPanel gives operators and finance teams the same ledger: settlements, fees, refunds, landed costs, batch histories, shipment states, COGS, journals, and forecasts in one place.
Who it serves
NeonPanel is built for Amazon-first and multi-channel teams, agencies, fractional CFOs, finance leaders, and operations teams that need accounting-grade data without spreadsheet maintenance.
The product is led by Michael Sorochev, founder and operator at NeonPanel, with a focus on ecommerce finance, inventory operations, and AI-accessible business data.
The product principles
Accounting and operations agree
Inventory movement and journal entries should be different views of the same facts, not separate reconciliation projects.
Cost accuracy is a foundation
FIFO COGS, landed cost, and batch history belong at the center of profitability, forecasting, and close workflows.
AI needs trusted data
NeonPanel MCP exposes the same ledger to Claude, Cursor, Viktor, and custom agents so AI works from operating facts.