Your AI is only as good as the data behind it
NeonPanel processes, reconciles, and structures your Amazon business data into clean intelligence. MCP Access puts it one tool call away — in Claude, Cursor, Codex, or whatever you're building with.
Trusted by teams who need accuracy
MCP (Model Context Protocol) is the open standard for connecting AI tools to live data sources. If you're here, you already know that.
Three data suites. All structured. All live.
This is what NeonPanel exposes via MCP — not raw Seller Central exports, but reconciled, queryable business intelligence your AI can reason over immediately.
Brand Analytics
Amazon gives you these reports behind a slow UI with manual date range selectors and CSV exports. Via MCP, your AI can query any of this conversationally — and cross-reference it with your own financial and inventory data in the same call. Seller Central can't do that.
- Search Catalogue Performance — impressions through purchases, conversion rates per ASIN
- Search Query Performance — which search terms drive your brand, query volume, click/cart/purchase funnels
- Top Search Terms — category-level keyword demand, top 3 products and brands per term
- Customer Loyalty Analytics — repeat purchase trends, lifetime value segmentation
- Repeat Purchase Behaviour — new vs. returning customer splits
- Market Basket Analysis — co-purchased products, cross-sell opportunities
- Demographics — age, income, education, gender breakdowns (US market)
Financials
This is NeonPanel's crown jewel. The most accurate Amazon financial data in the category — structured, reconciled, and available as structured responses to natural language queries. No more exporting CSVs and pasting into spreadsheets to get an answer.
- P&L — by SKU, by entity, consolidated
- COGS — with full landed cost breakdown, FIFO-calculated
- Margin analysis — revenue trends, SKU-level profitability
- Journal entries — accounting system health and audit trail
- Settlement reconciliation — marketplace fees, refunds, adjustments
Inventory
Real-time inventory state across every node — not a snapshot from a stale report, and not just FBA. The full picture, queryable.
- Stock positions — across FBA, AWD, 3PL, and internal warehouses simultaneously
- Transfer and adjustment history — with reason codes and audit traceability
- Inbound shipment tracking — receipt events, batch arrivals, processing status
- Multi-warehouse movements — full inventory transaction history across all nodes
Also available via MCP
Sales velocity forecasting, reorder point recommendations, stockout risk scoring, and replenishment planning — all queryable through the same MCP interface.
Forecasting module required. Available on Professional and Enterprise plans.
See the shape of the data.
A single MCP tool call. A structured response your AI can reason over immediately.
get_sku_margin_with_search_performance(
period: "2026-03",
top_n: 5,
sort_by: "gross_margin",
include: [
"search_query_performance",
"cogs_breakdown"
]
)[
{
sku: "NP-OMEGA-12",
revenue: 48200,
cogs: 19800,
gross_margin: 0.589,
landed_cost_per_unit: 4.12,
top_search_terms: [
"omega supplement",
"fish oil 1000mg"
],
search_query_trend: "↑ +18% MoM click share",
purchase_funnel: {
impressions: 142000,
clicks: 3800,
purchases: 610
}
},
...
]Structured. Sourced from live data. Ready for your AI to reason over — no post-processing required.
Not everyone lives in an AI IDE.
Your ops team probably isn't in Claude all day. A NeonPanel-powered Slack bot — purpose-built for Amazon operations — is coming soon. Same data. Same live intelligence. Deployed into the tool your team already uses, with no technical setup required on their end.
Need agents that chain together — inventory checks triggering procurement workflows triggering accounting entries? That's NeonaSphera. Learn more →
Ready to connect?
MCP Access is available as an add-on. Talk to us about your use case and we'll get you set up.