Amazon analytics beyond surface ACoS
Brand Analytics, ads, and inventory signals on one layer for share and contribution margin — not surface ACoS alone
Unified system
- Accounting
- Inventory
- Forecasting
- AI access
Trusted by 200+ ecommerce teams
The Brand Analytics Advantage
Brand Analytics is high-signal for brand-registered sellers, but raw extracts are wide. NeonPanel ingests and normalizes them so operators and assistants query in seconds.
ACoS looks inward; Brand Analytics looks outward at purchase share, funnel health, and category demand — the weekly loop operators run on share and economics.
Search Query Performance (SQP)
Keywords you appear on with total market activity and your purchase, click, and impression share against the field.
Search Catalog Performance (SCP)
Full conversion funnel per ASIN — impressions through cart adds to purchases — against category benchmarks.
Top Search Terms
Ranked category search demand — your discovery layer for terms you have not started competing on yet.
RYG on SQP. Green ≥ 15% purchase share (defend). Yellow 5–14% (leverage). Red < 5% (contest or deprioritize by fit). Tune thresholds per category on the planner screen.
Compress wide extracts into a weekly shortlist — defend, attack, or skip — with week-over-week traceability.
Amazon sales analytics, built on real numbers
NeonPanel runs on your Seller Central settlements, shipped units, refunds, and fees — refreshed continuously — not scraped marketplace estimates. That matters when the answer backs inventory capital.
Live revenue picture
Revenue, units, and orders by ASIN, variant, and marketplace.
Cohort behaviour
Repeat purchase paths and lifetime-value bands from real orders.
Multi-region roll-up
Compare Amazon US, CA, UK, EU, and beyond on one ledger.
True profit per order
Fees, refunds, and returns netted out — not gross sales only.
Outside-in tools (e.g. Helium 10, Jungle Scout) help scout markets; NeonPanel is your operating ledger when finance needs defensible margin on real orders.
Amazon reporting for sellers who outgrew spreadsheets
Built for teams past the CSV-to-Sheets loop: dashboards and exports are the same dataset finance, ops, and automation read.
SP-API ingestion
Continuously pulls from Seller Central without the manual download cycle.
Settlement reconciliation
Settlements, reserves, and adjustments tied back to orders and fees.
FBA fee intelligence
Classification and trends across referral, fulfillment, and storage.
Advertising attribution
Ad spend and performance aligned with sales and margin outcomes.
Batch-level landed cost lives in the same model — not a late bolt-on.
Profitability and unit economics — the other half of Amazon analytics
Share without unit economics misleads: a keyword won at high ACoS can lose money after landed cost, storage, and refunds. NeonPanel pairs Brand Analytics with batch FIFO COGS and fees so share ties to margin.
FIFO landed cost
Per-unit cost from the inbound shipments that filled the bin.
Fee decomposition
Referral, FBA, storage, returns — per marketplace.
Refund & return tracking
Refund and return rates with cost recovery tied back to each order.
Net contribution
Margin per order after every deduction has cleared.
Built for AI — Brand Analytics your agents can query
NeonPanel processes full Brand Analytics feeds nightly and exposes SQP and SCP via MCP tools, so Cursor, Claude, or your stack pulls slices in one call. Viktor answers the same questions in Slack.
A faster weekly review loop on a unified substrate compounds when competitors still work quarterly off CSVs.
Three channels for the same instrument layer
NeonPanel's structured ledger, batch-level COGS, and shipment-level inventory are exposed to your AI through three channels. Pick the one that matches how your team works.
Direct MCP
Build custom agents in Cursor, Claude Code, or your own stack against the NeonPanel MCP server.
Set up MCP → For analysts & operatorsClaude plugin
Connect NeonPanel to Claude Desktop in one click and ask questions about your real data in plain language.
Connect Claude → For founders & teamsViktor in Slack
Ask Viktor for FBA replenishment, profitability, and forecasting answers without leaving Slack.
Meet Viktor →Recommendations land on real FIFO batch costs, not industry averages.
Frequently Asked Questions
Brand Analytics is a Seller Central report suite for brand-registered sellers: aggregated search, click, cart, and purchase behavior, including SQP, SCP, and Top Search Terms. You need active Brand Registry coverage for the ASINs you analyze.
NeonPanel ingests SQP, SCP, and Top Search Terms on a steady cadence, normalizes across marketplaces, and exposes them through structured tools (and MCP) your team or agents can query. RYG thresholds on purchase share focus weekly reviews on the right rows.
Sales analytics (e.g. NeonPanel) reports your real Seller Central units, fees, and settlements for operating decisions. Seller calculators estimate fees and margin for hypothetical listings from public schedules. Use calculators to size bets; use analytics to run the business.
Yes. NeonPanel MCP exposes Brand Analytics, advertising, inventory, and finance tools to MCP clients. Cursor, Claude Desktop, the Claude plugin, Viktor in Slack, and custom agents can call the same endpoints.
Helium 10 and Jungle Scout excel at outside-in competitor and product research. NeonPanel is your brand's ledger: settlements, landed cost, margin, plus Brand Analytics. Many teams use both.
Bring NeonPanel into your stack
14-day free trial. No credit card. Dedicated onboarding on every plan — we set up your batches, your ledger, and your channels with you.
Join 200+ ecommerce teams who trust NeonPanel for their financial close.