Build a defensible moat by knowing both your market and your costs
Brand Analytics on top of FIFO unit economics — search-term momentum and contribution margin in one place
Unified system
- Accounting
- Inventory
- Forecasting
- AI access
Trusted by 200+ ecommerce teams
Marketing and finance hold different costs
Marketing optimizes for ad metrics while finance holds a different cost number — growth decisions float free of true unit economics.
The CMO Moat connects campaign, product, and channel activity to real costs, inventory, and profitability, so marketing decisions are graded on sustainable profit rather than advertising metrics alone.
Search-term momentum on the left, true unit economics on the right, decisions in the middle.
Market share and margin on the same ledger
Brand Analytics, queryable
Search Query Performance, Search Catalog Performance, Repeat Purchase, Market Basket — queryable for your team or MCP-connected tools.
True unit cost per ASIN
FIFO at the batch level, with freight and duties allocated to the batch they belong to. The cost number you can actually defend.
Cross-reference in one call
Ask which terms gained share and which ASINs still carry margin after real COGS.
Who this is for
CMOs & growth leads
You need share-of-voice decisions that still protect contribution margin.
Brand managers
You own ASINs where ad spend and landed cost both move the P&L.
Agencies
You report to brands that ask for both keyword wins and real profitability.
Typical workflows
Keyword + margin review
Which rising terms still clear after true COGS?
Promo go / no-go
Price cuts checked against batch-level unit cost.
Channel mix
Where growth is cheap and where it destroys margin.
What data this runs on
Answers and automations pull from the systems your operation already runs — not from a single siloed report.
- Brand Analytics
- Search terms
- Orders
- Fees
- Ad spend
- FIFO costs
- Amazon
- Shopify
Example questions you can ask
Most teams start with operational questions they would otherwise answer across several dashboards.
Inventory
- Which ASINs have margin after true COGS?
- Show excess stock on low-margin SKUs.
Finance
- Compare contribution margin by ASIN.
- Why did profit drop while ad spend rose?
Operations
- Which search terms gained share this month?
- Cross-sell opportunities with healthy margin.
“We no longer rely on estimates for our COGS or pricing decisions. Our growth motion now runs on real per-SKU profitability.”
Anna Samsonova, COO · 5 Stars United · 85% reduction in COGS errors
Frequently asked questions
Essentials can supply PO-level cost averages. Professional raises precision to shipment-batch FIFO — the cost number most CMOs want when defending margin.
Search Query Performance, Search Catalog Performance, repeat purchase, and related Brand Analytics suites — queryable in-product or via NeonPanel MCP.
Surface profitability tools estimate. NeonPanel ties Brand Analytics to accounting-backed unit costs from the cost engine.
Bring NeonPanel into your stack
14-day free trial. No credit card. Dedicated onboarding on every plan — we set up your batches, your ledger, and your channels with you.
Join 200+ ecommerce teams who trust NeonPanel for their financial close.